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The upscale athletic apparel brand aims to elevate the world from mediocrity to greatness — this starts with their social media presence.

Keeping a show on its 18th season in the zeitgeist is no easy task. TBS tapped my team to generate hype and reignite the fandom.

Following a successful debut, HBO original series, Industry, was gearing up for a second season with an aim to re-engage viewers and put the drama back into the cultural zeitgeist.

An elite brand needed consistent, premium content to elevate their social and maintain their prestige image. From influencer marketing to large award-winning activations, I've helped shape the perception of the streamer across the world.

A legacy brand needed a social refresh to reignite fandoms and increase viewership in a crowded space.

How do you impress a rabid fandom that’s extremely online and can’t be sated?
An engaging content series with their favorite K-pop artists that subverts expectations.

The Olympics was fading in relevance with Tokyo’s viewership hitting an all-time low. The Olympics needed to reach a new generation of fans, and fast, ahead of the Paris 2024 Games.

The Criminal Minds rabid fandom was on the line. How do we keep a fandom when the show they fell in love with isn’t the show that’s returned?

Entertainment Tonight needed to stand out in a crowded space by doing more than just reporting celebrity gossip.

Jägermeister’s global social media handles needed a voice as distinct as the spirit itself.