lululemon
The upscale athletic apparel brand aims to elevate the world from mediocrity to greatness — this starts with their social media presence.
The Problem:
With over 5M instagram followers, 1M TikTok followers, and 1M X followers, lululemon set out to create a breath of fresh air in today's over-saturated social feeds to build communities rooted in inspiration, education, and entertainment.
Year:
2021
My Role:
Copywriter
Leaning into the brand character of lululemon: fun, dynamic, pioneering, I worked in the in-house social team to create a guest-centric, inclusive and shoppable experience for one of the leading athletic brands on the market.
Alongside a dedicated AD, CD, and deisgn lead, we concepted, created, and produced organic social-first content catered to the lululemon audience. I was responsible for in-feed asset copy, posts on X, and developing TikTok content ideas.
During my tenure at lululemon I helped grow social platforms by 20% and increased sales twofold.