Jägermeister
Jägermeister’s global social media handles needed a voice as distinct as the spirit itself.
The Problem:
As Gen Z pivots away from alcohol, German liquor brand Jägermeister needed to capture a new generation while staying true to their credo of keeping things a little weird and mixing shit up.
Year:
2024
My Role:
Associate Creative Director / Copywriter
As Jägermeister's Agency of Record, my team handles the brand's social media presence soup to nuts — from monthly content strategy and concepting to production, posting, and community management. We also produce high-impact shoots, ensuring each piece reflects Jägermeister’s bold identity and drives engagement across digital platforms.
The results thus far speak for themselves:
359k engagements across platforms
4.97M views across platforms
An 30% increase in follower growth